Privacy Policy
Ophelia Health, Inc.
Last modified: December 1, 2023
2. Children Under the Age of 18
3. Personal Information We Collect About You
4. How We Collect Personal Information About You
5. How We Use Your Personal Information
6. Disclosure of Your Personal Information
7. Third Party Data Collection and Online Advertising
9. Changes to Our Privacy Policy
10. Links to Third-Party Websites or Website and the services
1. Introduction
Ophelia Health, Inc. (“Ophelia Health,” or “we,” “our,” or “us”) respects your privacy.
This policy is for anyone (“you”, “your”) who chooses to: use our digital products such as websites or web applications hosted on the domain “ophelia.com” (our “Website”), interact with us, do business with us, call us, text us, seek medical support through us, request information from us, provide information to us, or broadly interact with Ophelia Health in any manner (“Interact(ing) With Us”).
This Privacy Policy (our “Privacy Policy” or “this policy”) describes the types of Personal Information about you that we may collect or that you may provide when Interacting With Us, how we collect that Personal Information and our purposes for collecting it, and our practices for using, maintaining, protecting, and disclosing that Personal Information. Personal Information means information relating to an identified or identifiable individual, as further defined below.
This policy applies to Personal Information we collect:
- on our Website;
- in email, text, and other electronic messages between you and us; and
- when you talk to us by tele/video-chat or by telephone.
It does not apply to Personal Information collected by:
- any other website, including any other website operated by Ophelia Health or any third party;
- any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.
Note, Ophelia Health is not a medical group. Any telemedicine consults obtained through our Website are provided by independent medical practitioners including, but not limited to, Ophelia Medical Group FL, P.A. and all members of its affiliated covered entity (“Ophelia Medical”), an independent medical group with a network of United States based health care providers (each, a “Provider”). Ophelia Medical (or your own medical provider if you do not use an Ophelia Medical Provider) is responsible for providing you with a HIPAA Notice of Privacy Practices describing its collection, use, and disclosure of your protected health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA). This Privacy Policy does not apply to the collection, use, and disclosure of your protected health information.
Ophelia Health is the controller of the Personal Information we hold about you in connection with your use of the Website. This means that we determine and are responsible for how your Personal Information is used.
2. Children Under the Age of 18
Our Website is not directed to, and we do not intend to, or knowingly, collect or solicit Personal Information from children under the age of 18. If an individual is under the age of 18, they should not use our Website or otherwise provide us with any Personal Information either directly or by other means. If a child under the age of 18 has provided Personal Information to us, we encourage the child’s parent or guardian to contact us to request that we remove the Personal Information from our systems. If we learn that any Personal Information we collect has been provided by a child under the age of 18, we will promptly delete that Personal Information.
3. Personal Information We Collect About You
We collect several types of Personal Information from and about you when you Interact With Us. The Personal Information we collect may include:
- Personal information that directly identifies you, such as: name, email address, street address, telephone numbers, insurance information, date of birth, credit or debit card number (for payment purposes only), images and video of you, records and copies of your correspondence if you contact us, race or ethnicity, criminal history, your medical history, and health information; and
- Internet or other electronic network activity information, such as: IP address, device ID, browser type, traffic data, logs, referring/exit pages, date and time of your interactions with us, error information, clickstream data, your Internet connection, the equipment you use to access our Website and usage details, details of transactions you carry out through our Website and of the fulfillment of your services, and other communication data and the resources that you access and use on the Website.
4. How We Collect Personal Information About You
We collect Personal Information:
- directly from you when you provide it to us, such as filling in forms on our Website, sending us emails, using our Provider consultation services, purchasing products, or requesting further services;
- automatically when you are Interacting With Us; and
- from the following third parties:
- Social Media: When an individual Interacts with Us through various social media networks, such as when someone “Likes” us on Facebook or follows us, comments, or shares our content on Facebook, Instagram, TikTok, YouTube, LinkedIn or other social networks, we may receive some information about individuals that they permit the social network to share with third parties. The data we receive is dependent upon an individual’s privacy settings with the social network and may include certain profile information. We use this information to operate, maintain, and provide to you the features and functionality of the Website, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.
For more information on how we collect information automatically from you, please see the Our Use of Automatic Data Collection Technologies section below.
Our Use of Automatic Data Collection Technologies
During the course of Interacting With Us, we, and our third-party partners, automatically collect information you provide to us and information about how you access and use the Website and the services when you visit our services, read our emails, or otherwise engage with us. We typically collect this information through a variety of tracking technologies, including (i) cookies or small data files that are stored on an individual’s computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies and logging technologies (collectively, “tracking technologies”) and we may use third-party partners or technologies to collect this information. Information we collect automatically about you may be combined with other Personal Information we collect directly from you or receive from other sources.
We, and our third-party partners, use tracking technologies to automatically collect usage and device information, such as:
- Information about the computer, tablet, smartphone or other device you use, such as your IP address, browser type, Internet service provider, device type/model/manufacturer, operating system, date and time stamp, and a unique ID that allows us to uniquely identify your browser, mobile device, or your account (including, for example, a persistent device identifier or an Ad ID), and other such information. We may also work with third-party partners to employ technologies, including the application of statistical modeling tools, which permit us to recognize and contact you across multiple devices.
- Information about the way you access and use our services, for example, the site from which you came and the site to which you are going when you leave our services, how frequently you access the Website and the services, whether you open emails or click the links contained in emails, whether you access the services from multiple devices, and other browsing behavior and actions you take on the Website.
- Information about how you use the Website and the services, such as the pages you visit, the links you click, the ads you view and click on, videos you watch, and other similar actions. We may also use third-party tools, including FullStory, to collect information you provide to us or information about how you use the Website and the services and may record your mouse movements, scrolling, clicks and keystroke activity on the Website and the services and other browsing, search or purchasing behavior on our Website. These tools may also record information you enter when you interact with our Website and the services. To learn more about FullStory and how FullStory stores this data, please view FullStory’s privacy policy here: https://www.fullstory.com/legal/privacy/.
- Information about your location, such as general geographic location that we or our third-party providers may derive from your IP address.
- Analytics information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the services and to understand more about the demographics of our users. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners and view its opt-out options at https://tools.google.com/dlpage/gaoptout.
All of the information collected automatically through these tools allows us to improve your customer experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our Website and Website and the services, and to improve the effectiveness of our Website and the services, offers, advertising, communications and customer service. We may also use this information the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our services.
If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies; however, doing so may negatively impact your experience using the services, as some features and services may not work properly. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.
5. How We Use Your Personal Information
We use Personal Information that we collect about you or that you provide us as follows:
- to present our Website and its contents to you;
- to provide our products and services to you, in a custom and user-friendly way;
- to provide you with information, products, or services that you request from us or that may be of interest to you;
- to process, fulfill, support, and administer transactions and orders for products and services ordered by you;
- to provide you with notices about your Ophelia Health account;
- to communicate with you, including via email, phone, and/or social media, and respond to your requests, such as to respond to your questions, contact you about changes to the Service, and communicate about account related matters;
- To send you technical notices, security alerts and other support and administrative messages;
- to fulfill any other purpose for which you provide it;
- to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
- to notify you about changes to our Website or any products or services we offer or provide though them;
- to de-identify and aggregate information;
- to authenticate use, detect fraudulent use, and otherwise maintain the security of our Website;
- Manage our organization and its day-to-day operations;
- For marketing and advertising purposes, including to market to you or offer you through email or direct mail, information and updates on products or services we think that you may be interested in (where applicable, we may send you marketing messages if you have given us your consent to do so);
- Administer, improve and personalize our Website and the services, including by recognizing an individual and remembering their information when they return to our Website and the services;
- to carry out our legal and contractual obligations;
- To enforce our Terms of Use, to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties;
- to maintain an accurate record of our participants;
- in any other way we may describe when you provide the information; and
- for any other purpose with your consent.
We may also use de-identified information, so that it cannot be reasonably used to identify any individual, to:
- to market our services;
- improve our ability to care for you and others;
- improve our operational efficiency; and,
- any other purposes permitted by law.
6. Disclosure of Your Personal Information
We may disclose Personal Information that we collect or you provide as described in this Privacy Policy:
- to contractors, service providers, and other third parties we use to support our business. The services provided by these organizations include providing IT and infrastructure support services, and order fulfillment, marketing, and payment processing services, and professional services such as services provided by auditors, law firms, and accounting firms. For example, without limitation:
- for any other purpose disclosed by us when you provide the information, including all of what is expressed in How We Use Your Personal Information;
- to comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law;
- to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes;
- if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Ophelia Health, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction; or
- with your consent, such as through the completion of an authorization or release of information (ROI) form.
7. Third Party Data Collection and Online Advertising
We may participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. We permit third party online advertising networks, social media companies and other third-party services, to collect information about your use of our online services over time so that they may play or display ads on our Services, on other websites or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technology, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the Sites, AdID, general geolocation and other information. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. We may also use services provided by third parties (such as social media platforms) to serve targeted ads to you and others on such platforms. We may do this by providing a hashed version of your email address or other information to the platform provider.
We may engage in the following:
- Social Media Platforms. We may display targeted advertising to you through social media platforms, such as Facebook, Instagram, LinkedIn, and other social media forums. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. We may share a unique identifier, such as a user ID or hashed email address, with these platform providers or they may collect information from our website visitors through a first-party pixel, in order to direct targeted advertising to you or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks.
- Third Party Partners. We work with a variety of third-party partners to provide advertising services. For example, we use Google Analytics to recognize you and link the devices you use when you visit our Services on your browser or mobile device, log in to your account on our Services, or otherwise engage with us. We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the service. Google Analytics allows us to better understand how our users interact with our Services and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's website, “How Google uses information from sites or apps that use our services” located at https://policies.google.com/technologies/partner-sites. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here: https://tools.google.com/dlpage/gaoptout/.
We may also utilize certain forms of display advertising and other advanced features through Google Analytics. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as Google Ads, Google Display Network and YouTube Ads advertising cookies) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences, or by visiting NAI’s online resources at http://www.networkadvertising.org/choices.
To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Digital Advertising Alliance’s (DAA) resources and/or the Network Advertising Initiative’s (NAI) online resources, at www.aboutads.info/choices or http://www.networkadvertising.org/choices/. You may also be able to limit interest-based advertising through the settings menu on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). You may also be able to opt-out of some — but not all — interest-based advertising served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services. It means that the online ads that you do see from DAA program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.
8. Your Rights and Choices Regarding Your Personal Information and Accessing and Correcting Your Personal Information
- Modifying Your Information: You can review and change your Personal Information by logging into your Account Information page. You may also notify us through the Contact Information below of any changes or errors in any Personal Information we have about you to ensure that it is complete, accurate, and as current as possible or to delete your account.
- Deleting Your Information: We cannot delete your Personal Information except by also deleting your account with us and thus no longer provide you service. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect. Once your Personal Information has been deleted, if you start Interacting With Us again, we will begin to collect new Personal Information conforming to this policy.
- Email Communications Preferences: You can stop receiving promotional email communications from us by clicking on the “unsubscribe” link provided in such communications. You may not opt-out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Website and the services, technical and security notices).
9. Changes to Our Privacy Policy
We may change this Privacy Policy at any time. It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Website’s home page. If we make material changes to how we treat our users’ Personal Information, we will notify you by email to the email address specified in your account or through a notice on the Website’s home page. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Website and reviewing this Privacy Policy to check for any changes.
10. Links to Third-Party Websites or Website and the services
Our Website may include links to third-party websites, plug-ins and applications. Except where we post, link to or expressly adopt or refer to this Privacy Policy, this Privacy Policy does not apply to, and we are not responsible for, any Personal Information practices of third-party websites and online services or the practices of other third parties. To learn about the Personal Information practices of third parties, please visit their respective privacy policies.
11. Contact Information
If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy or otherwise need to contact us, you may contact us at the contact information below.
How to Contact Us:
Ophelia Health, Inc.
228 Park Ave S
Suite 15314
New York, NY 10003
Telephone: (215) 585 2144
Email: support@ophelia.com
